True, but more important to me as a person who isn't committed to Cruz but certainly leaning his way, he's decided to take Reagan's approach: trashing nobody and putting his own agenda forward, and pointing out where another candidate's platform agrees with his rather than being critical.
The question is, can Cruz WIN? Because the truth is, we're hanging on by a thread right now, and Hillary!® will be our last President.
Honestly, it's hard to know if anyone can win in this environment. It's an issue that concerns me, but I sincerely believe that Cruz will perform better than Bush. I think people are underestimating Cruz and overestimating Bush.
Make no mistake, Bush seems like a very nice guy. I just don't think that it will be enough in 2016 to be a nice guy.
Cruz seems to outperform his rivals. As you point out, he isn't making the mistake of attacking his opponents. I like his chances against Hillary.