This is going to end free media as we know it. You don’t pay for TV(or cable, or streaming) the advertisers do. You are the product, not the customer. There is a generation of people coming up that expect their entertainment to be free, and ad free.
That means the end of media as we know it. Not sure what comes next, but it won’t be like we have it now.
Which is a good thing. As we will only pay for the content we use and not have drivel shoved down our throats because the advertisers are supporting it.
I happily pay Netflix $9.99 a month to stream their content and I'm sure they are keeping track of what I (and other paying customers) are choosing to watch. As Netflix continues to develop their original programming or license other programming, guess what? They will deliver the programming that their viewers want to see. And it likely won't be the kind of nonsense we see on the 100+ channels we are getting presently.
I'm thinking that the MSNBC and PBS types won't fare very well in this new environment.