Canada Ping!
Posted on 06/05/2015 7:39:25 PM PDT by Squawk 8888
TORONTO – Tim Hortons is getting a crash course in brand association as it tries to extinguish a controversy over a decision to pull ads for pipeline giant Enbridge.
The company has found itself caught in a tug-of-war of loyalties between environmentalists and oil industry supporters after an online campaign to yank Enbridge commercials from its in-store Tims TV ignited a fury.
Richard Bingham, a marketing professor at Humber College in Toronto, says Tim Hortons should have seen this coming.
He says for years the coffee and doughnut chain has been extraordinarily protective of its brand, mostly associating itself only with community events and charities.
While the introduction of digital screens into its restaurants gave Tim Hortons a new way to pocket revenue through advertising, it also left the impression with some that the company endorses whatever it shows on the screens.
Chris Gibbs, a hospitality professor at Ryerson University in Toronto, says he expects Tim Hortons will take a more cautious approach to in-store advertisements in the future, and the Enbridge controversy will serve as a case study in crisis management.
Canada Ping!
Never been to a Tim Hortons but I do have an Embridge pipeline near by.
Is today National Donut Day in Canada too, or is it a different day there?
The only chain here that’s marking it here is Krispy Kreme, which only has two stores in Toronto (they were a huge flop when they came to Canada).
As an Alaskan, I have traveled through Canada numerous times...from top to bottom. Some think Tim Horton’s are American type coffee and doughnut shops. Not so, they have coffee and doughnuts, and a lot more. They have excellent food. I find it difficult to pass one without stopping in.
Thursday was ‘Send a Kid to Camp’ day at Timmie’s. All proceeds from Tim Horton’s coffee sales goes to a fund to send local under privileged kids to camp. Last year they sent 13,000 kids to camp from one day’s sales. I believe the program also operates at US locations, sending local US kids to camp.
My kids sometimes watch the Canadian trucker “Trucker Josh” on YoutUbe and he was addicted to Tim Horton’s! Always made me want to try it.
But then I think he went Mormon so we dropped him from the rotation.
Reminds me of the J.C. Penney’s debacle. Or should I ask Jean Claude Penne’s? The demographic making the most noise will never patronize your business anyways, So why don’t thy just STFU?
How Christian of you.
the Enbridge controversy - this is how nuts the left is. It’s a legal and lawful business that protects the environment, saves lives and makes money.
http://www.moralcaseforfossilfuels.com/
Yep. I believe God holds me responsible for the people I allow to influence my kids. So man-made religions are no-go’s in our family.
Pardon me. I missed the mark and presumed you were trying Christianity.
Christian here. Bible believer, no man made cults allowed. Jesus is God, not the brother of Satan.
I’m a Christian and Bible believer, too. Jews were Torah believers and killed their God. It was their bigotry that blinded them.
Check the NT and the words of Jesus.
Thank God then you are not a Mormon.
That’s exactly what the Pharisees used to say about women, Samaritans, Greeks, Publicans, etc. Get Christ into your heart and you’ll stop talking like that, my dear sister.
Satan is the accuser. Diablos means divider. We shouldn’t be.
See Rev. 12
10 Then I heard a loud voice in heaven say:
“Now have come the salvation and the power
and the kingdom of our God,
and the authority of his Messiah.
For the accuser of our brothers and sisters,
who accuses them before our God day and night,
has been hurled down.
11
They triumphed over him
by the blood of the Lamb
and by the word of their testimony;
they did not love their lives so much
as to shrink from death.
12
Therefore rejoice, you heavens
and you who dwell in them!
But woe to the earth and the sea,
because the devil has gone down to you!
He is filled with fury,
because he knows that his time is short.”
“I need no other argument, I need no other plea. It is enough that Jesus died, and that he died for me.”
Songs works based cults can’t sing.
I’m always going to be divided from cults that denigrate Jesus Christ.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.