I fully shingled my roof using the FREE AOL! CDs they mailed and blanketed the country with back in the 90s.
“I fully shingled my roof using the FREE AOL! CDs they mailed and blanketed the country with back in the 90s.”
Can you use more?
“I fully shingled my roof using the FREE AOL! CDs they mailed and blanketed the country with back in the 90s.”
Their marketing plan was based on the concept that a majority of the recievers would try it the 7th time they recived a CD (some before, some after). They sent out 20 million CDs at a time. It was successful, as they zoomed past Prodigy and Compuserve in the mid 1990s.
In the end the cost of acquistion was dirt cheap per buyer. Once they achieved a certian level of size they became the go to service for most people. Sort of like iPhones are today.