You mean like this little piece of work known as the gun violence messaging guide?:
http://s3.documentcloud.org/documents/748675/gun-violencemessaging-guide-pdf-1.pdf
Exactly, a few self-appointed know-nothing knowitalls come up with distilled talking points consisting of nothing more than knee-jerk reaction painted on contrived straw-man victims and disseminated via their complicit activists in mainstream media. All fake but swallowed wholesale by those who have been taught not to think for themselves during the time they spent in the public education system... But seriously, yes—cheesy yet slick propaganda disseminated wholesale for free.