That is why the usual suspects (Media, RINOs, Dems) are frantically trying to torpedo his run as quickly as possible. The last thing they want is for Ted Cruz to get into the debate phase. He communicates clearly, and connects with people.
the more they try to knock him down.. the higher he will rise, because he is frankly smarter than them and can perfectly articulate conservatism.
The best thing they could do would be to ignore him.