It might help if at sometime during the campaign the republican candidate reminds voters of how poorly democrats have governed and points out all the lies they have told and the terrible things democrats are responsible for.
In 2012 we found out that not doing that doesn’t gain victory.
Why Mitt Lost and it Wasn’t Very Close
November 8, 2012
The grassroots on the other side has spent ten years in community organizing, going door-to-door, creating coalitions of issues-driven, ideologically-funded third party groups that can do a lot of heavily lifting for GOTV [Get-Out-The-Vote].
The GOP on the other hand has eschewed groups like the tea parties, seeing the grass roots as a hindrance to our chances at being the cool kids at school.
http://www.freerepublic.com/focus/news/2956978/posts?page=5