[jsanders2001]

Let the companies kill their own reputations. Any ad campaign aimed at
2 % of the population while alienating at least 60 % of their customer base should be a winner.../s

[Secret Agent Man]

Worked really well for GayCPenneys. /s

[southern rock]

Let the companies kill their own reputations. Any ad campaign aimed at 2 % of the population while alienating at least 60 % of their customer base should be a winner.../s

The 60% that are alienated are not their customer's anyway. They want the 2% because that 2% has more money than the 60% combined. That's the way it works. High end type business don't want the "great unwashed" as customers. So there is no downside for Tiffany here.

[highball]

“Let the companies kill their own reputations. Any ad campaign aimed at 2 % of the population while alienating at least 60 % of their customer base should be a winner.../s”

You’ve got it backwards, I’m afraid. Tiffany’s and their ilk aren’t alienating the majority, they’re pandering to it, since the majority of Americans are in favor of gay marriage. Even in red states it’s 50/50 at best. That’s why we’re seeing all these companies now join the bandwagon.

The more we keep ignoring that fact, the more we keep pretending this is about some 2%, the harder it will be to win even minor concessions in this fight. We do ourselves no favor by ignoring reality; only brutal honesty can help us now.