Let him run. He won’t be the nominee, but running will get it out of his system. Hopefully.
He will drain all the cash.
That’s what I think too. Jeb is doing this for himself and to please his Dad GB who has been in declining health for some time. It’s not easy say ‘No Way, Pops!’ to the Patriarch of a very famous family line. Jeb’s wife, as seems usual, remains silent to the point of invisibility.
If Columba Bush; Jeb’s wife begins making the talk show rounds, it will either be to support his decision to run, or to issue one last warning to Jeb that he better not run and expect her to be dragged into that circus. If Columba does the talk shows accompanied by her son GWB 3rd, who also does not want Jeb to run, there will be a family crisis being played out in public. I doubt if it goes that far. Jeb will probably only receive The Silent Treatment if he makes the ‘wrong’ choice. They’ve been married since 1974, which in today’s world is quite impressive.