Sure, its really just a commuter car or good as a second car in a two-car household.
It might be a few years before they make a profit as a whole, including development costs. But it seems, according to this article, they they are just starting to make a profit on a per-unit basis.
Of course, the purchase of their cars is subsidized by gov't tax incentives. Good for them to be hitting a profit point. Not so good for taxpayers.