It’s not “a group called KaBoom”. It is a cleaning product company. I guess it would be OK if it was 409.
http://kaboom.org/about_kaboom
KaBOOM! works to bring balanced and active play into the daily lives of all children, particularly those growing up in poverty in America. We do this by creating great places to play, inspiring communities to promote and support play and driving the national discussion about the importance of play in fostering healthy and productive lives.