[C210N]

More and more these pleas for money read like sales pitches for cheap replacement windows or a new whiz-bang vacuum.

And just why would someone, otherwise on the fence, contribute because their “contribution is matched” or “doubled”. I don’t know that it is actually true anyways, who is “matching” it? Why?

[MaxMax]

Who? They're matching donations with money from other donations they already have.
That's some twisted pitch if you ask me.