There are still millions of people that think Trayvon was a choir boy and that Zimmerman is chapter president of his local neo-Nazi party group.
The media want to use this to consume months, like Trayvon did, rather than have the discussion be about Illegal immigrant invasion, ObamaCare, IRS, Iraq, Gaza, Benghazi, etc.
Keep the real stuff off the pages as long as possible. And conservatives are like everyone else...they love a good puzzle.