This is frustrating beyond belief. Even in an article that allegedly is sympathetic to Republicans, you have a statement like this. I cannot think of a bigger lie in American politics than the idea that the GOP has an "unflattering racial history." And this idea that the "Southern Strategy" was some deliberate racial ploy that a Republican RNC chairman should apologize for is disgusting. It all simply plays into the idea that the GOP is hostile to blacks.
The Democrats were, are and always will be the Party of Race. They played on anti-black prejudice to stay in power until about the 1960s, then they whipped up black racial hostility to stay in power after that. A big chunk of the media is an arm of the Dem Party so of course they are going to ignore stories about Libs and Dems using racism to attack black Republicans.
I’m sorry, explaining the racist history of the Dem Party to blacks is useless. It all comes down to “what are you going to give us?” Pleading and explaining why conservatism is good for them is not something they want to hear.