Heck, look at how many non-fans of college basketball, check in and watch March Madness. Its the event, not the sport, just like the World Cup.
But soccer is soooo exciting. Kick it to that guy, kick it to that guy, kick it to that guy, kick it to that guy, take shot. kick it to that guy, kick it to that guy, kick it to that guy, kick it to that guy, take shot...ooops the goalie tripped...GOOOOOOAAAAAAALLLLLLLL!!!!