These are NOT “actual numbers.” If you look at the source, they are “estimates” and “analysis.”
I do not believe for a second that Hannity’s audience is nearly the size of Rush’s. This is the same magazine that announced that Dr. Laura’s ratings were higher than Rush’s. Everyone waited until the next ratings came out to see that it was nonsense.
Talkers is not so unprofessional as you’ve been told. They compile the Arbitron data....the Nielsen....data and use it as the basis of their decision while adding other data and impressions.
Arbitron is based on actual survey info.