Projection. Racists see racism everywhere.
You have to admit that the “Reverend” Jackson showed them how to make charges of racism pay off. His attacks on banks and S&Ls in the 1980’s were straight out of Alinsky’s playbook. Take a little greed, mix in a bit of white guilt, add a heaping spoonful of “they owe me” and threats of riots, and you make a very tidy profit.