Propaganda uses something called “blood liable.” Those people on the other side kidnap and eat our babies. They must be killed without mercy. They’re not human. Accusing somebody of being a Nazi or racist is similar. First, label them. Make them different and inferior in every way. The very fact that Putin has engaged the propaganda machinery tells us what his intentions are. We’ll probably see a WWII level style of killing.
“blood libel”
The problem is that most of those repeating the propaganda talking points are merely mindless parrots, useful idiots, who “want to stop Obama from starting a war with Russia”.