They make it clear to their employees that "Non-profit is a tax category, not a business model."
In other words, they make HUGE AMOUNTS of money, tax-free, pay GIGUNDO salaries to their top vultures, expand aggressively into new communities, even try to drive their abortion competitors out of business, they get HUGE access to public funding at the county, state, and federal level, they hit the foundations and the Fortune 500 big time for donations, AND they still charge poor people for all kinds of services. Don't be thinking it's free!
They are everything you expect from Sangerian Satanists.