[M. Thatcher]

It's = it is.

Its = belonging to it.

The poster meant "its" as a juvenile insult (the "pimp" is an "it," not a human being, har har), but instead used the contraction for "it is."

[Mears]

Thanks for the info.

I just read some information on pronoun possessives.

We are never too old to learn.

.