Expressed that way, it seems like a lot of heat energy. Keep in mind, though, that a joule is a watt-second, so a kilowatt hour is 1000 * 3600 = 3.6 * 10^6 joules. So that energy release is about what you would get if 370,000 people ran their 1500 watt hair dryers for the 5 hour duration.
Effect on the surface temperature of Mars? Too small to measure.
Kinda like the fact that yearly meteor showers on earth don’t cook us.