Cuccinelli was trying to straddle the fence between those for whom Obamacare is anathema and those for who,like Rove, it is only an campaign issue. Furthermore he bought the line that the social issues were killers.
Ken didn’t ask for Sarah or Ted’s support: he brought in Ron Paul.
I think he knows he could have won, but now he’s on to helping Rand Paul with his NSA lawsuit, so the loss apparently didn’t slow him down.