Fiat reaches deal to buy remaining 41.5% of Chrysler shares

Guardian (UK) ^ | Wednesday 1 January 2014 18.26 EST

[jjotto]

For a look at how bad Fiat mismanages, check out their failed attempts to re-introduce the Alfa-Romeo to the American market. Even though it would be in the much more profitable entry-level luxury class, they just can’t get it done.

The Alfa-Romeo 4C, for example, was supposed to be a kind of upscale Mazda Miata. By the time it actually arrives, it’s more like a pricey Jaguar F-type, and Fiat has no plans to sell more than hundreds of them through Maserati dealers instead of as using them as a halo car at Chrysler or even Fiat.

[A Formerly Proud Canadian]

Fiat’s FIRST move should now be to introduce the Strada small pickup to Chrysler’s US Market, under the Dodge nameplate.

Rebadged as a Rampage, it might work. Fiat also offers a four/five passenger Strada mini-pickup.

[catnipman]

“My neighbor traded in her Smart car for a little Fiat.”

Jumped from the fire into the frying pan, so she’s probably a tiny bit better off in this case. That is unless she takes either one of these cars onto a freeway, then she’ll be sitting duck for the rushing streams of semis and SUVs.

[dinodino]

Not long. Unions are leeches and in a just world their leaders would be lined up on a wall and shot.

[Last Dakotan]

it’s a foreign company, we are down to 1.5 US companies.

Our American economy consists of trading real assets for cheap consumer goods. Trade deficits matter and current accounts will be balanced.

[ltc8k6]

All of the Fiat dealers in my area are Chrysler dealers selling and servicing Fiats and the other Chrysler brands. The Fiats are sold and serviced by the same people.

[quicksilver123]

I have a 2013 Fiat 500. Terrific car. 5 speed manual, very fun to drive. Fully loaded, I paid $14975 including all taxes. If I drive the speed limit, I get as much as 55 mpg, and 42 mpg is my usual mileage.

[Tupelo]

I am going to disagree with most here, I think the Fiat buyout is the best that we could have hoped for. Mercedes Benz bought Chrysler back in the 90s and IMO raped the company for it's cash and intellectual properties. When Mercedes decided to dump Chrysler, there were no takers except the privately held holding company that owned Century 21 and a few others. Interestingly no automobile company wanted Chrysler, so all Chrysler did for the next few years was tread water. Then came the Bush/Obama Bailouts. Free money and a chance to unload Chrysler. We all know the rest. Now Fiat, an automobile company will own Chrysler and maybe just maybe the old name plate will survive, though I expect Dodge to go the way of Plymouth. In my opinion, the real villain in this story is Mercedes Benz with the UAW tagging along like the little toady in A Christmas Story.

[tcrlaf]

“In my opinion, the real villain in this story is Mercedes Benz”

I have some inside knowledge about that one.

Mercedes really only wanted the Jeep nameplate for Asia and Africa, and went so far as to produce Grand Cherokees in Austria, while the Malaysia deal for China imports went south.
(FIAT Just reached a deal to build Wranglers and Grand Cherokees in China with Guangzhou Automobile Group for 2014/15.)

The culture clashes between the Brass-n-Glass Palace in Auburn Hills, the Unions, and Stuttgart were HUGE, and they could never reconcile the American Manufacturing Method of “Good Enough”, with the German anal-retentive drive for quality over quantity.

[willk]

Specs look good to me except the 0-60 time of 13 seconds.

[cableguymn]

Don’t worry. The diesel will never survive the EPA.

[cableguymn]

I had one in 1991.. I called it a poor mans 911...

Then the engine FELL OUT!! rolling down the highway, it fell right out on the highway. Rusted frame rails.

[cableguymn]

US spec’d ones will have much lower towing and cargo ratings. Take a look at some of the other cars made.

Have you EVER seen a Hyundai sedan towing a small camper trailer in the USA?

Nope.

But you see them all over the price in the UK. Rumor has it we have more lawyers here.

[dancusa]

FIAT. Fix It Again Tony.

[willk]

I like the Fiat influence. I just got a new Jeep Cherokee. With the technology package it can almost drive itself. I set the adaptive cruise control and lane control and while on a slight curve on the freeway took my hands off the wheel. Followed the lane nicely but an alarm went off (doesn’t like your hands off the wheel for more than a few seconds because it thinks you have fallen asleep at the wheel). Very plush inside with a really smooth and quiet ride. The Trailhawk version is trail rated.

[ltc8k6]

The Great Italian Auto Bailout — Courtesy of U.S. Taxpayers

http://www.openmarket.org/2014/01/01/the-great-italian-auto-bailout-courtesy-of-u-s-taxpayers/

[FlingWingFlyer]

I guess she likes those little clown cars.

LOL!

[KGeorge]

My 90 Wrangler was the best car I ever owned & that includes 2 Toyota Supras & 2 SR54WDs. I replaced a water pump & the tires in 16 years. lol & a bumper flare when I kissed the garage door frame.

If you take care of it & get a good year, they’ll just about last forever.

[Secret Agent Man]

not even 100 horsepower!?

[pepsionice]

There are at least five vehicles made by Fiat and Alfa Romeo that would enjoy immediate success in the US. The Alfa 4C and Spider are great cars and would be heavily on demand if they released them in the US.

I think the general problem with Chrysler....is lack of imagination (with the engineers), and union pressures (building them). If you walked in and basically bought the name of Chrysler, corrected the top layer of the company....so that it wasn’t so screwed up, and started some industry in Georgia and Alabama...you could eventually dump the Chrysler name in ten years, and go Fiat only....discovering that the name is now seen mostly positive.

I can remember 1980....and a co-worker I knew...had a 1970’s Fiat which was broke every three or four weeks, with maintenance and parts draining him constantly. He cursed the car from that angle, but it was a five-star driving experience when it was running right.