This is hilariously sad - they overspent to attribute something big to a hero of theirs, and died over it. Sounds like most big labor effects - do much good and then support cronyism and die because you choked down too much cost.
GM, Ford, Chrysler.
Then again, the upper white collars at these three fine institutions did the exact same. It took two to tango off the cliff. Human nature.
And these are the clowns that now want to run the fast food business.