They have a gun in their face and/or have been kicked off their current insurance
and he makes it sound as if they are flocking to it because they’re so excited about it.
The only ones that are excited about it are those that think they’re going to get something for nothing.
And when they eventually able to access the website, they will have a great surprise waiting for them. Only a $300/month premium and 6-10K deductible.