Posted on 07/07/2013 11:32:03 AM PDT by Pinkbell
Despite a heavy period of news that included the Boston Marathon bombings and the Jodi Arias trial, MSNBC's second-quarter ratings plunged to their lowest level since 2007.
In primetime, MSNBC drew an average of 584,000 total viewers and 196,000 viewers in the key 25-54 age demographic. Those numbers were down 16% and 12%, respectively, from the second quarter of 2012. And they accounted for quarter lows not seen since the fourth and second quarters of 2007, respectively.
The network had seen signs of this coming in some dreadful monthly ratings, particularly in May. The same factors contributed to the network's ratings decline over the full quarter. "The Rachel Maddow Show" suffered its lowest-rated quarter in terms of total viewers since 2008. And June alone was the lowest rated month ever for Maddow in both total viewers and in the 25-54 group.
New host Chris Hayes continues to pull in sluggish ratings for "All In With Chris Hayes," which in its first full quarter on air provided MSNBC with the lowest-rated 8 p.m. hour in the 25-54 demographic since 2006.
It comes as a disappointment to a network that built much post-election hype while surging in the key 25-54 demographic immediately after President Barack Obama's re-election. BuzzFeed said MSNBC was poised to challenge Fox News, but that hasn't been the case.
Here's a look at the year-over-year plunge:
(See Chart At Link)
Fox News continues to remain at the top of the ratings among the cable networks, its 46th consecutive quarter there and 138th consecutive month. In total viewers, Fox News beat CNN and MSNBC combined in both total day and in primetime viewers, while surpassing both in the key 25-54 demographic.
(Excerpt) Read more at businessinsider.com ...
Even after promoting the Travon riots?
Sure, that’s bad economic news, but who thinks the DNC will sell it? It’s boob bait for their base.
hahahahahaha
I remember MSNBC.
What the heck is an MSNBC?
Sounds like a skin disease..
I watched that channlel for the first time over the long week end They don’t even try to hide the left leaning ideals its like a non stop infomicial for all things left Melissa Perry is a very sick woman
And yet, it stays in business.....strange, isn’t it?/sarc
It's a two way sex toy for homosexuals.
Signed, your competition
Very good news
When your primetime lineup consists of an old man getting tingles up his leg, a limp metrosexual, a man-butch lesbian, and the Grand Wizard of the Black Ku Klux Klan.....people are gonna stop watching
If anything happens to MSNBC, where will America get its low information voters from?
That says it all. They don't have George W. Bush to kick around any more. That was the sole purpose of this network, giving the Libs their daily dose of Bush-hatred.
And since they can't by nature even criticize Obama, they have nothing left.
And yes, I watch MSNBC sometimes. Keep your enemies closer.
MSNBC is: More Socialist Nerds Becoming Communists
“Sounds like a skin disease..”
More like a VD. MSNVD.
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