CH4 since its inception in 1982, has always done ‘alternative’ programming as an alternative to the BBC and ITV monoliths: an alternative Queen’s Christmas Message usually by a charity or political activist or comedian, ethnic programming, gay programming, disabled programming, niche sports.
This Ramadan programming (the first they have ever done btw) needs to be seen in that context, rather than the Brits caving to the Muzzies. If you know CH4’s history, this is just another bit of ethnic programming.
Looks like cutting off the nose to spite the face