In the things we need to live (gas,food education, health care, insurance...). Deflation in everything else (optional purchases).
http://www.safehaven.com/article/30292/consumer-metrics-institute-recovery-is-a-sham
In support of 15.
http://www.zerohedge.com/sites/default/files/images/user3303/imageroot/2013/06-2/20130628_infl.jpg