What was to be expected? How much is it different from the Occupy (oqπ)?
On the positive side, those who have been on the "fence" of favouring the marijuana legalization - "medical" or "recreational" - will now think hard if that's a good thing, and whether they and/or their children should be exposed to it. "Occupy" took a huge public relation and image hit when people in NY, L.A., saw the results and the financial and environmental damage of the "movement" despite major media doing everything possible to divert the attention and focus from the damages and inconveniences to some unspecific and rambling "grievencas" and "solutions" to "inequality" of mythical 99%.
The media wants to "normalize" the dopers in the hearts and minds of the public by creating and focusing on a sympathetic portrayal of them, the same way they have done (largely successfully) over the years with the homosexuals on TV programs.
The more they are out in the open, with their typical behaviour that cannot be hidden, the less sympathy they and their "cause" is likely to attain.