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Broadcasters worry about 'Zero TV' homes
AP ^ | 4/7/13 | RYAN NAKASHIMA

Posted on 04/08/2013 2:43:32 AM PDT by markomalley

Some people have had it with TV. They've had enough of the 100-plus channel universe. They don't like timing their lives around network show schedules. They're tired of $100-plus monthly bills.

A growing number of them have stopped paying for cable and satellite TV service, and don't even use an antenna to get free signals over the air. These people are watching shows and movies on the Internet, sometimes via cellphone connections. Last month, the Nielsen Co. started labeling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007.

Winning back the Zero TV crowd will be one of the many issues broadcasters discuss at their national meeting, called the NAB Show, taking place this week in Las Vegas.

While show creators and networks make money from this group's viewing habits through deals with online video providers and from advertising on their own websites and apps, broadcasters only get paid when they relay such programming in traditional ways. Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.

"Getting broadcast programing on all the gizmos and gadgets — like tablets, the backseats of cars, and laptops — is hugely important," says Dennis Wharton, a spokesman for the National Association of Broadcasters.

Although Wharton says more than 130 TV stations in the U.S. are broadcasting live TV signals to mobile devices, few people have the tools to receive them. Most cellphones require an add-on device known as a dongle, but these gadgets are just starting to be sold.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: cutthecable; nielsen; notv; zerotv
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Translation: more and more people are extracting themselves from big brother brainwashing. Broadcasters can't tolerate that as it reduces their ability to control the culture.
1 posted on 04/08/2013 2:43:32 AM PDT by markomalley
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To: markomalley

That would be me. Haven’t had a TV in years. Don’t miss it.


2 posted on 04/08/2013 2:47:42 AM PDT by Ronin (Dumb, dependent and Democrat is no way to go through life - Rep. L. Gohmert, Tex)
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To: markomalley

There is nothing broadcast or provided on cable that is worth watching. Every show now is loaded with perverted story lines.

Even the kid shows are horrible trash.

<p


3 posted on 04/08/2013 2:50:40 AM PDT by caltaxed
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To: Ronin

ditto


4 posted on 04/08/2013 2:52:14 AM PDT by TangoLimaSierra (To the left the truth looks like Right-Wing extremism.)
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To: caltaxed

“There is nothing broadcast or provided on cable that is worth watching. Every show now is loaded with perverted story lines. Even the kid shows are horrible trash.”

Exactly; how long did they think white guys were going to watch shows depicting them as racist buffoons, failing to see the value in their smarter, more compassionate female and minority peers? TV today is “Bizarro World”, where the real world I see around me is turned upside down.


5 posted on 04/08/2013 2:54:06 AM PDT by kearnyirish2 (Affirmative action is economic war against white males (and therefore white families).)
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; Bahbah; bert; bilhosty; Caipirabob; carmenbmw; ...

ping


6 posted on 04/08/2013 2:55:23 AM PDT by abb
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To: caltaxed

Oh I like Duck Dynasty...and live harness racing from our local track, The Meadows...and QVC...sigh.


7 posted on 04/08/2013 2:59:47 AM PDT by prisoner6 (Right Wing Nuts help hold the Constitution together as the loose screws of the Left fall out!)
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To: markomalley

If I could get Turner Classic Movies—and nothing else—for a few dollars a month, I’d get it. As it is, I don’t have a TV.


8 posted on 04/08/2013 3:01:25 AM PDT by Arthur McGowan (If you're FOR sticking scissors in a female's neck and sucking out her brains, you are PRO-WOMAN!)
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To: Arthur McGowan
If I could get Turner Classic Movies—and nothing else—for a few dollars a month, I’d get it. As it is, I don’t have a TV.

Agreed. There are a total of about 10 channels that I ever watch...ever.

I would love to be able to order a la carte.

9 posted on 04/08/2013 3:03:27 AM PDT by markomalley (Nothing emboldens the wicked so greatly as the lack of courage on the part of the good -- Leo XIII)
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To: kearnyirish2
“Exactly; how long did they think white guys were going to watch shows depicting them as racist buffoons, failing to see the value in their smarter, more compassionate female and minority peers?”

Couldn't agree more. I also haven't had TV in years, and have no idea what the current programming is (with the exception of The Walking Dead, because I hear about it all the time).

I do have Netflix and pick and choose things to watch periodically. When I've looked at some of the recent TV shows via Netflix it's really irritating how predictably politically correct they are. It's always the woman who is smart, tough, and brave. There's frequently a falsely accused minority, and in the end it's some white guy who is the criminal. There's also frequently some poor Muslim who is just a nice holy guy but gets falsely accused of something because of our prejudiced American ‘conservative’ culture. If I watch anything with my child I feel the need to explain what's real and what's propaganda.

10 posted on 04/08/2013 3:04:35 AM PDT by pieceofthepuzzle
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To: markomalley

Because many don’t want brainwashing sewage pumped into their homes... And have to pay for it to add insult to injury.


11 posted on 04/08/2013 3:05:51 AM PDT by ViLaLuz (2 Chronicles 7:14)
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To: markomalley

Glad to hear I’m not the only one.


12 posted on 04/08/2013 3:09:12 AM PDT by FatherofFive (Islam is evil and must be eradicated)
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To: caltaxed

Even the kid shows are horrible trash.

Worse, are the never ending ads. An example of how stupid “they” think we are, and apparently “they” are right.


13 posted on 04/08/2013 3:19:10 AM PDT by wita
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To: pieceofthepuzzle

I watched “The Walking Dead” when it first aired, but it is more of the same PC crap - bad white guys and loyal, dedicated women and minorities. I do like the whole zombie phenomenon, though; people practicing shooting at zombie targets will quickly adjust to shooting similar-sized threats.

“Law & Order” takes the cake for PC nonsense (for current programs); “Friends” (in which various characters breed, but none within a traditional relationship) held that prize for the longest time.


14 posted on 04/08/2013 3:21:08 AM PDT by kearnyirish2 (Affirmative action is economic war against white males (and therefore white families).)
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To: markomalley

If I could find a way to watch sports, with good quality, I’d jettison my DirecTv today. As it is I suspend it for six months then turn it on again usually in late August and shut it down again after the Super Bowl.


15 posted on 04/08/2013 3:22:06 AM PDT by LeavingNewYork (We are at war with Oceania; we have always been at war with Oceania.)
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To: markomalley

Just get yourself an HDMI cable, hook it up to your computer, and watch thousands of free shows on the internet on your tv. Of course, most of them are old shows, but you can watch quite a few new shows as well. Most of the networks have their prime time shows on the internet. I don’t like network tv. I actually like to watch old movies and tv shows


16 posted on 04/08/2013 3:24:11 AM PDT by driftless2
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To: Arthur McGowan

Check out hulu.com, it’s free. HuluPlus is about $8/mo. It’s not perfect but you can pick exactly what you want. It does eat bandwidth though


17 posted on 04/08/2013 3:25:35 AM PDT by muir_redwoods (Don't fire until you see the blue of their helmets)
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To: markomalley
-- Translation: more and more people are extracting themselves from big brother brainwashing. --

Maybe, but the gist of the story as I read it was just that some people decided to take their brainwashing in a different form; on their mobile devices.

18 posted on 04/08/2013 3:27:37 AM PDT by Cboldt
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To: Ronin
That would be me. Haven’t had a TV in years. Don’t miss it.

Ditto here. I turned mine off in 2001 and never turned it back on.

19 posted on 04/08/2013 3:32:24 AM PDT by KevinB (A country that would elect Barack Obama president twice is no longer worth fighting for.)
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To: Ronin

That would be me. Haven’t had a TV in years. Don’t miss it.

That would be both of us. Life is so much better without TV.


20 posted on 04/08/2013 3:38:22 AM PDT by marktwain (The MSM must die for the Republic to live. Long live the new media!)
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