This reminds me of that company that held a raffle and led some woman to believe she had won a new car, and then they took her into a conference room and presented her with a “toy Yoda” (the Star Wars character). She sued.
Good memory. I looked it up and she got her real Toyota:
http://usatoday30.usatoday.com/news/nation/2002/05/09/toy-yoda.htm