“The trouble is called JUNK MAIL , raise it to first class postage and watch the profits go up. How many pounds of paper thrown away each year ,that is never read ?”
Profits go up? More likely the post office loses what little it currently makes from junk mail. Does anyone actually think that the junk mailers will pay first class postage rates? Most of these advertisers are probably already wondering if their current junk mail advertising campaign is actually generating enough business to justify the cost. Why would anyone think that the junk mail business is not sensitive to the cost of postage?
From my point of view, the post office should charge $10 postage for every advertising piece - especially the credit card applications! I’m opposed to chopping down trees to make paper to make junk mail to fill landfills. And I’m a conservative! We are currently using tax money to subsidize the junk mail industry.
Won't happen. they will just migrate to a Val-Pak or equivalent.
Most of these advertisers are probably already wondering if their current junk mail advertising campaign is actually generating enough business to justify the cost.
The general return on bulk mail advertizing is 1%, and that is if you target your mailing. Blanket bulk can go as low as 1/2 of 1%.
A substantial increase in bulk mailing rates would see the Post Office lose even more.
The thing about direct mail advertising is that a.) you know exactly how much it costs and b.) you know exactly what you're getting back from it.
If it's not returning its costs and paying a profit -- you don't do it again.
Hence, almost all direct mail campaigns are proven profit-makers.