Amen! Spot should have been made by Ford
I’m sure there are execs at Ford screaming at their ad people right now. Very awesome ad. It venerates hard working, self reliant, courageous families that put their fortunes into the ground every year with the faith that they will make crops grow. I am waiting for Jesse Jackson to complain it was racist.
I think Ford is laying low right now. After their "Random Acts Of Fusion" campaign over the summer, do you see many 2013 Fusions on the road?
No, because they botched the product launch. They had to shut down their manufacturing plant in Hermosillo, Mexico, in September while they shipped the dies for the body molds back to Michigan for retooling and return. Furthermore, they had 20,000 cars produced before discovering the flawed molds. These cars had to be disassembled, repaired, and reassembled. Half those cars were shipped from Mexico to Michigan for repair and return, too.
And they had to replace early headlights, too, for overheating.
Cars ordered in August and September are just being delivered now.
-PJ