Skip to comments.Arab-American groups call Coke Super Bowl ad "racist"
Posted on 01/31/2013 6:28:43 AM PST by mykroar
(Reuters) - Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab walking through the desert with a camel, and one group said it would ask the beverage giant to change it before CBS airs the game on Sunday before an expected audience of more than 100 million U.S. viewers.
"Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" said Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC.
Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic "Mad Max" film race by him to reach a gigantic bottle of Coke.
In its ad, Coke asks viewers to vote online on which characters should win the race. The online site does not allow a vote for the Arab character.
"The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world," Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email.
(Excerpt) Read more at reuters.com ...
Boo hoo. Cry me a river.
So this goes along with gripes about the VW ad?
....And so the pre-Super Bowl fun and games begins.
Why is it that so many of them are ". . . oil-rich sheiks, terrorists, or belly dancers?"
That includes the one sitting in the White Hut.
They should change it to....
Committee of Anti Discrimination..... CAD for short.
Seems to me these references are to culture, not race.
I expect Coke to fold like a cheap suit.
Super Ball? Is that a game for Camel Jockeys?
Super Ball? I used to play with those as a kid.
Next thing - what they’re going to show blacks playing basketball? Asian kids doing well in school? Latino’s driving around in cars? It’s awful I tell ya, it’s awful.
Sorry Achmahd, it can’t be racist. Like me, Arabs are part of the geneaology attributed to descendants from the Caucasus region of northeastern Europe.
You, Mohammed, is caucasian.
When you, members of ADC, have time to bitch about crap like this, it tells me that you have nothing better to worry about and are therefore vapid buffoons.
I want to protest the derogatory way in which cowboys are portrayed in this silly commercial.
Rick the Infidel
Arabs in the Arabian Peninsula are actually very proud of their Camel Culture. They go on desert camping excursions, hold camel races, etc.
Uh-huh, backward and foolish camel jockey.
“I expect Coke to fold like a cheap suit.”
Depending on how Coke deals with this issue, I’ll either double up on my purchases or stop buying Coke all together. I don’t support wimps.
Have a Coke and a smile and.....well, you know.
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