I think they should drop the nighttime toll from 10c/mile to 5c/mile, the daytime toll from 20c to 10c, and the rush hour toll from 25c to 15c. They’d get a lot more customers that way, especially if the speed limit goes up to 70.
I don’t think people will necessarily drive 70 on some stretches, because that road has some fairly winding curves on it.