96.6 reasons to listen to WRKO. Michael Graham in for Howie today. Could a change be happening between 9 and Noon?
Ya mean Jim Braude and Margery Eagan droned everyone to death finally?
Michael Graham is on for Howie today and when he appeared yesterday to plug it, Howie said the station died because of “mismanagement”. Er, like having hosts like Graham on? A touchy subject,
as he’s talking with former talent of a station who could have been one reason for the lower
ratings—or is it all based on advertising woes, or people turning away from controversial talk...?
Maybe Graham did OK, maybe E&B did OK, and maybe the rest of the station couldn’t cut it?
Who knows. Had Howie gotten to 96.9 in 07 or last yr would things have been different?
What if they had been offered Rush (or if they had, what if they took him)? Anyway
declining ad sales and listeners fleeing, etc.
96.6 reasons to listen to WRKO. Michael Graham in for Howie today. Could a change be happening between 9 and Noon?
They’re changing to a “Rhythmic Adult Contemporary” format. That should go over well.
Reluctant to change format—but radio is a business.
WKRP IN CIN. FIRST EPISODE, after new program dir. Andy Travis switches it from elevator music. DJ Johnny Caravella
(Howard Hesseman) promptly drags a needle across the record and redubs himself Dr Johnny Fever
STATION OWNER MRS CARLSON: Young man this radio station is a business. It is not here for your personal listening pleasure.
ANDY: Ma’am, I know it’s a business. That’s why I had to change the format.
LES NESSMAN, NEWS: But there are already a lot of rock
and roll stations in Cincinnati.
ANDY: Well, why do you think that is, Les?
LES: Well, I think it’s a plot of some sort.
ANDY: (chuckles) No, Les, rock and roll is where the money is.
——\
These days SPORTS is where the money is. And all these
stations playing pop music (there’s a reason why it’s
called popular). LMFAO, Minaj, Rihanna, etc.
In his shoes, the best bet to boost ratings quickly in a good advertising demographic would be to try an “MTV five year plan”. That is, team up with a local recording studio to produce local content, “The Boston Sound”.
Bring in all sorts of local musicians, punctuated with visiting celebrity musicians in town for concerts, with the idea of becoming “the” radio station for the high school, college, and young 20’s crowd.
It could be a loose format, playing recorded live shows at local clubs, studio interviews with popular musicians, maybe throw a few instrument specific symposiums.
But the meat and potatoes would be local bands and solo acts. And give them a lot of the responsibility to muster up an audience for their stuff.
After five years, they would know if it was a hit or if they needed to move on with other formats.
What is a “rhythmic, contemporary adult format”,,,sounds kinda kinky
Bzzzzz. Wrong answer.
The appetite is there. Smyth simply had a lousy line up. The replacement 'talent' he put on air were not the conservative types who brought the station to its highest ratings.
Severin. Gone.
Smerconish. An Obama arse kisser.
Jim Braude and Margerie Egan? Lib whack jobs who kiss Deval Patrick's arse weekly.
Doug Meehan. Dumb as a bag of hammers.
I don't know the names of the two whiny, nassally geeks who were on after Michael Graham left but I have yet to hear two more irritating radio voices.
The lineup eventually killed WTKK. It was even getting harder to listen to Joe Ligotti on weekends.
Conservative talk radio is dying because they are no longer conservative
When Clinton was busted for fooling around with an intern....Conservative talk radio did not hesitate to call for impeachment
But, when it became obvious that Obama may not have been eligible to be President....just about all of the so called conservative talk hosts (and other GOP Media) turned into wussified liberal Obama Supporters and started attacking anyone who brought up the issue
It is just not Boston that is seeing GOP leaning media losing audience....I see that here in Orlando with all the changes in line ups and stations in the past year