Most people like the idea of serfdom, so long as it doesn’t offend their precious post-modern sensibilities.
Real freedom requires virtue, hard work, and the ability to accept failure.
Serfs don’t have to do any of that, their lives are structured for them and they don’t have to think or do anything other than what they’re told.
A real wake-up for me was reading about the East Germans' disappointment at finally having freedom. Once the initial euphoria had passed, many actually missed the good ol' Communist days when everyone was given a job and a place to live.
We're halfway there. You can get a free place to live here now; we just don't bother with the job part. No worries -- here's your debit card. No shame, dude!