Why not ban all cereal and decree that everyone eat some protein for breakfast? As long as the governments in the UK and USA are telling citizens what to eat, they could go all the way and mandate a National Breakfast that meets their anti-obesity rulings.
Just wait until the “Health Nazi’s” hear in the USA get the full power of Obama-care. Everything can be controlled.....Oh wait sir I see you like to eat at McDonalds and you had a Meat Lovers pizza a few days ago.....your medicine is going to be an additional $20 and you are denied your request for surgery.