You are certainly right that Rs need to improve their communications, but they also need to accept reality if they want any chance of winning.
Making believe that Romney was winning didn't make it happen. Making believe that voters are backing Republicans now is just as delusional.
Right now Republicans are trusted on almost nothing over Obama. Two years of these confrontations where Republicans had no idea how to win them, then had public opinion turn against them, then suffered the public humiliation of accepting really bad deals for each fight was a total disaster. And they seemed to have learned little from it.
Here's a example of planning: exactly 2 years ago 2010 Obama got the Pelosi lame duck House pass an extension of all the Bush tax cuts for exactly 2 years.
Was this a big victory by the Senate minority Republicans who held up the tax cut extension unless all the incomes (all Bush tax cuts) were included?
No, it was the best thing for Obama, it gave him an issue for two years and Republicans get nothing now but this time bomb which is destroying them. Plus O got the FICA payroll tax cut in that same deal for a year , and then he crushed Rs a year later exactly one year ago on its extension.
How about Obama coming out with the O-care birth control mandate in a press release in the middle of his POTUS re-election race? This was a nice sweet smelling trap bait for all the mice who lined up to jump into it, and they did.
Obama plays Republicans like an instrument. He is always steps ahead of them and everything he says is poll tested. No strategy will succeed that denies why they are losing.
Good points. The GOP must learn how to drive the discussion.
They could be in the drivers seat now had they been quick enough and used the language that the average voter can understand.