Again, under that condition share is highly important ~ since having no share at all means you done been put outta' business ~ no matter how well you controlled your costs.
Manufacturing economics can be different ~ transportation and communications are even more different ~ and all boloxed up in mindless government meddling.
Everyone prays for profit ~
In retail, if you do not buy product, you have nothing to sell. You can’t make a profit or even recover your costs if you don’t sell something.