[Thebaddog]

I miss Atwater. He was a genius.

[WilliamIII]

I miss Atwater. He was a genius.

What did Atwater have to do with electing Ronald Reagan?

[lonestar]

I miss Atwater. He was a genius.

AMEN!

[Hardastarboard]

“Republicans never attempted to put a frame around the national election” because “the people who run the messaging in the Republican party and their consultants refused to do it.”

I've said in two other threads now that the recent failure of the Republican party is a failure of marketing more than anything else. They need to learn how to market the party 24/7/365, just like the MSM does for Democrats, and they need to market around and over the constant drumbeat of negativity against Republicans by the MSM and the Democrats. Given how biased the MSM is against Republicans, and how much that is worth to Democrats, if the MSM was actually just neutral in their reporting, Republicans would poll much higher.

The other issue is that when the Republicans do market, it's only for three weeks, and only for individual candidates, not for the party or their ideas, like the MSM does for Democrats. When you have weak messaging, during that brief window, as Mr. Caddell notes, it's a defeat for Republicans and a catastrophe for the country.

So there's the issue out in the open. How to actually accomplish that marketing is the challenge that I haven't quite figured out yet.