I don't know if you are old enough to remember the "Wild World of Sports", but some put jerk went off the side of a ski jump and from then on the show used his fall as part of their network intro. They would say "The thrill of victory" and show some guy doing something great and then would come " And The agony of defeat" and show the poor slob sliding off of the ski jump and wiping out half of the press corp. They showed that poor guy until the show finally went off the air. I would imagine they will do the same with this butt fumble.
To point out how effective this was many of us old guys still remember that wipe out on the ski jump:)
Geez, I feel old!