I had high level positions with 2 global "big brother" data companies. The specific information they have on every person and business is shocking, and it grows in a nonlinear fashion yearly. All health, utility, title, voting, purchasing, licensing, financial, and social media interactions are being correlated and aggregated. Then they layer probabilistic / behavioral models over multiple attributes and dimensions.
There's almost no way to participate in the market place, job market, health care, or society in general without tons of personal data collected about you. ObaMao knows this and will exploit it using all of the resources of the federal and private intelligence apparatuses.