Even so, with the increase in voter age population (I'm assuming there was one), it still illustrates that Romney didn't represent enough of a contrast with Ubama to motivate more people to vote for him.
It wasn't the people's job to fall in line and vote for Romney, it was his job to give them some incentive to vote for him.
Romney tried to win by not going on traditional Conservative outlets like talk radio. Probably because he knew he'd be too easily painted into a corner even by a host who was trying to throw him softballs.