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The GOP-e could stand to actually learn something from the humble makers of dog food, evidently.
"GOP-e"? There were enough voters out there who didn't like any kind of Republican to lose us the election.
Possibly there were enough voters who didn't go to the polls for Romney but would have voted for a Reagan to turn things around, but there wasn't any Reagan running this year.
If you think Romney or McCain or Dole was a weak candidate -- and I don't disagree about any of them -- but you can't find a candidate who could beat them, maybe it's as much your problem (or our problem) as theirs.
Sure a great conservative candidate could beat a mediocre RINO, but if all the candidates are mediocre, saying that some excellent, nonexistent candidate could win isn't saying much.
Hence, precisely the need to go back to what has been demonstrably proven to actually, you know, WORK (2010 Tea Party-driven election, rebuilding the CINO-abused Reagan Coalition of the '80s, etc.); and not continue to follow the GOP-e's suicidal piss-on-the-base-while-energetically-fellating-disaffected-democrats electoral Bataan Death March, yes. My point, exactly. ;)