Since JC Penny is a feature in most malls in our part of the world, I habitually walk through Penny because I park on that side of the mall for easy exit to the roads that take me home.
The bottom line is that I’ve really noticed little difference in what they are. Their entire first floor that I see is stuffed full of clothing. Racks and racks of clothing.
If they have any real shortfall it’s that each end of season they still have racks and racks of the same stuff that has NOT been bought that is now at 60-70% off.
The bottom line for JC Penny strikes me as the same for an entire decade....people aren’t snatching up what they’re selling OR they seriously overbuy OR both.
On top of that they’ve alienated an entire group of buyers when they could have just been quiet on the subject.
ALL of the above adds up to a store that’s barely making it.
It has been a while, but the last time I was in their store, I noticed they had racks of plus size dresses in hideous florals which reminded me of floral couch cushions only on lighter fabric. I thought "What large woman would want to run around dressed in an old sofa?" No wonder that stuff didn't sell...