Our side has to recognize immediately that the candidate from 2008 into the future must be nothing but a marketing product. The times have changed. We have put up excellent communicators that inspire voters and can deliver the message. It is not excellent administrators or proven executives. The voters don’t care. It is not war heroes. That last mattered in 1988. No one with military service has been elected since GHWB. He voters get 24/7 media now and the candidate has to be a media superstar. The work will get done in the congress while the White House is the strategy and media face. If we play the old way we will lose every time.
"We're going to sell Jack like soap flakes." - Joseph Kennedy, Sr.