Because of the Citizens United decisions private citizens have great latitude in spending money to advocate for political change.
Every day and night the MSM gives free advertising to the Democrat Party. That message is only countered right before an election. The message is sent in an endless stream of annoying anti-Democrat commercials (or worse anti-Republican commercials during the primaries) that people quickly turn away from. Also the message is now sent days, and sometimes weeks, after millions have already voted early.
If we really want to change hearts and minds, maybe groups should spend money throughout the months and years between elections. The message should be a generally upbeat one comparing the relative economic success of states like Texas versus states like California. Lots of facts laced in with a little philosophy.
If the MSM is going to consistently lie for the Democrats, it seems to make more sense to send out a consistent and countervailing message of truths in favor of conservatism, rather than a last minute data dump of vitriol and anger.
Eh, this seems like small-thinking.
If Conservatives were serious about getting the message out, they’d start proactively thinking up and exploring ways to decentralize TV/telecommunications/others and the FCC, in order to bust up the media conglomerate cartels and give the American people real media choices.