It was vapor ware.
In the early 90’s my business partner produced an app that eventually became robo calling, recorded messaging from businesses and anything that calls you today.
He was always a day away from taking it live. I told him writing this in fortran will never fly. There was better code use and I brought in an expert to write the system. I explained about integration testing, user testing and the proper processes for how to take an app to market. He wouldn’t listen. He diluted my stock and basically tossed me out on my butt.
I was an experienced IT programmer and systems engineer. He took a course in fortran in college 10 years earlier. Wouldn’t let me or the programmer go near the code.
Point is, Romney was sold a bill of goods and all he knew was there was an app that would change the election in his favor. He probably asked one question, “will this work?” And probably got back, “of course it will work.”
Of course, there were many factors why he lost. Blaming it on any one is disingenuous at this point.