I don’t know if Reagan had a consultant, but the tone of politics has gotten worse since the 80s. They mocked Reagan, but it has become vicious now. They should reduce reliance on consultants and listen to real experience from party leaders and those loyal to their party. They should be carefully screened.
Why are we not taking lessons from the opposition? They WON after all.
Obama refused to use the "party consultants" and instead put together his own team that was loyal only to him.
He won. Twice. People seem to ignore that so I'm going to say it again and again until it gets through to them.
Obama WON. TWICE. There are lessons here to be learned.
Why are people ignoring this bit of obviousness and instead wanting to go back to the GOP-E for "advice" when we all know that doesn't work?
If you want to win, you have to have a number of things in place. Here they are:
- A team that is loyal to the candidate, not anyone else
- A demographic database which has every single voter in it and their voting history
- A team dedicated to contacting voters who have been identified through demographic and behavioral analysis as being receptive to the message
- A team dedicated to sifting through various methods of messaging and delivering the message in a manner the voter will accept it. Here's a hint: Direct mail-bomb to a zip code and buying air time on 60 Minutes is not enough anymore.
- A method of communicating the message to those voters (hint: not everyone watches Fox News) - A team in place to reach out to 'other groups' (Ron Paul voters, anyone?) and persuades them
- A team in place to take people to the polls and get a ballot in their hands (yes, this is still important)
- A team in place to relay information to central command so central command can keep track of the numbers so they know when to hold out and when to concede
One last thing that you require above all else -- a Project Manager who keeps track of all of this, not a campaign manager. Get a project manager on it to make sure the operational bits are all happening and reports back regularly to the candidate and the campaign manager. Both the candidate and the campaign manager have enough to do. Get a project manager on the tactical bits to make sure things are executed.
Its really not that difficult but it does require a high level of coordination and a willingness to get modern.
That's all. This is not difficult, people. But it requires one thing that the GOP doesn't have: People loyal to the CANDIDATE as opposed to loyal to either the party or their own pocketbooks. People like US for example. Not people like the Washington DC wine and cheese crowd.